The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
How Cheque Helps Service Businesses Get Paid Faster with Dynamic Discounting
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How Cheque Helps Service Businesses Get Paid Faster with Dynamic Discounting
Adrienne interviews Julia, founder of Cheque, who moved from Sweden to the US after leaving her role at a Stockholm accelerator to start an invoicing platform for service businesses. Drawing on interviews with about 100 service providers, Julia explains how Cheque uses dynamic discounting—letting businesses offer optional discounted net 5 or net 10 terms alongside standard net terms—so clients can pay early for a 1%–3% discount, helping vendors improve cash flow without relying on lines of credit or factoring. They discuss the realities of entrepreneurship, the pain points in existing bookkeeping and invoicing tools, and Cheque’s longer-term vision for a “credit exchange without credit” that could route early-payment demand across the platform. Julia shares how to contact her and notes Cheque’s free plan and QuickBooks integration.
Contact Julia on LinkedIn: https://www.linkedin.com/in/juliadelin/
Cheque Website: https://www.chequepay.co/
Contact Adrienne on LinkedIn: https://www.linkedin.com/in/adriennewilkerson/
Beacon Media & Marketing Website: https://www.beaconmm.com/
Follow Beacon Media & Marketing Social Media
https://www.linkedin.com/company/beacon-media-marketing/posts/?feedView=all
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00:00 Welcome and Introductions
00:18 Julia’s Founder Story
01:29 How Cheque Works
02:37 Taking the Leap
04:02 Entrepreneur Rollercoaster
08:14 Big Vision for SMBs
09:45 Cash Flow Alternative
12:06 Dynamic Discounting Demo
16:35 Proactive vs Collections
19:51 Credit Exchange Vision
21:32 Roadmap and Risk
22:39 Free Plan and Contact
23:58 Healthcare Use Case
27:03 Closing Thanks