The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Understanding True ROI in Digital Marketing
Join Ken Okonek, CRO of Beacon Media + Marketing, on this episode of the Beacon Way Podcast as he delves into the crucial subject of calculating a true ROI in digital marketing.
Ken discusses common misconceptions, important metrics, and practical
strategies for understanding and maximizing ROI beyond simple revenue calculations.
Learn about the significance of baseline business metrics, the complexity of multi-touch attribution, and the impact of factors like customer lifetime value and brand lift. Don't miss insights on how to navigate operational inefficiencies, leverage AI tools, and connect ROI to broader business goals for sustained growth.
For more information, visit our blog: https://www.beaconmm.com/2025/10/08/how-we-calculate-true-roi-for-our-clients/