The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Personalization at Scale: AI-Driven Strategies for Targeted Marketing
Welcome to another episode of the Beacon Way Podcast! In this episode, host Adrienne Wilkerson dives deep into how Artificial Intelligence (AI) can revolutionize personalized marketing, making it accessible for small and medium-sized businesses.
Learn about AI-driven strategies like predictive analytics, dynamic content creation, and advanced customer segmentation. Adrienne also discusses the importance of ethical AI use, data minimalization, and emerging trends.
Whether you're new to AI or looking to enhance your current marketing efforts, this episode offers invaluable insights to help your business thrive in today's data-driven marketplace.