The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Best Practices for Optimizing SEO + GEO Content with AI
The way people search is changing fast — and if your content isn’t keeping up, you’re already falling behind.
In this solo episode of The Beacon Way, Adrienne breaks down the best practices for SEO and GEO optimization in 2025, and how AI is completely reshaping the game. Whether you’re a business owner, content creator, or marketer, this episode will help you understand how to stay relevant in search — and in front of the right audience.
From smarter algorithms to the rise of Generative Engine Optimization (GEO), Adrienne shares practical tips you can apply now to future-proof your content strategy.
You’ll learn:
-Why traditional SEO isn’t enough anymore
-How to write content that sounds human and ranks well
-The role of AI in search visibility (and what to watch out for)
-How to structure your site and blog content for GEO
-Real-world examples from Beacon’s clients and industries
Check out our blog post for more insights: https://www.beaconmm.com/2025/07/16/b...