The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
The Future of Mental Health: Insights from the 2025 State of Mental Health Marketing Report
The Future of Mental Health: Insights from the 2025 State of Mental Health Report
In this episode of The Beacon Way Podcast, Jennifer hosts Brandon and Sanjana to discuss the findings of the 2025 report on mental health insurance and marketing trends. Sanjana, co-founder of Thrizer, and Brandon, owner of BG Copywriter, provide an overview of the report's key insights, including the challenges faced by clinicians with insurance, the growing trend of private pay, and potential innovations to improve the mental health industry's sustainability and accessibility. The conversation also covers the significant frustrations clinicians experience with insurance hurdles, the necessity of better data and stories behind the statistics, and potential improvements for future reports and industry practices.
00:00 Welcome and Introductions
00:56 Overview of Thrizer and the 2025 Report
02:12 Challenges with Insurance in Mental Health
03:24 Insights from the 2025 Report
03:36 Brandon's Perspective and Surprising Findings
07:28 Feedback and Reception of the Report
10:07 Future Directions and Improvements
14:44 Addressing Out of Network Benefits
21:43 Concluding Thoughts and Next Steps