The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
The Future of Mental Health: Insights from the 2025 State of Mental Health Marketing Report
The Future of Mental Health: Insights from the 2025 State of Mental Health Report
In this episode of The Beacon Way Podcast, Jennifer hosts Brandon and Sanjana to discuss the findings of the 2025 report on mental health insurance and marketing trends. Sanjana, co-founder of Thrizer, and Brandon, owner of BG Copywriter, provide an overview of the report's key insights, including the challenges faced by clinicians with insurance, the growing trend of private pay, and potential innovations to improve the mental health industry's sustainability and accessibility. The conversation also covers the significant frustrations clinicians experience with insurance hurdles, the necessity of better data and stories behind the statistics, and potential improvements for future reports and industry practices.
00:00 Welcome and Introductions
00:56 Overview of Thrizer and the 2025 Report
02:12 Challenges with Insurance in Mental Health
03:24 Insights from the 2025 Report
03:36 Brandon's Perspective and Surprising Findings
07:28 Feedback and Reception of the Report
10:07 Future Directions and Improvements
14:44 Addressing Out of Network Benefits
21:43 Concluding Thoughts and Next Steps