The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
AI and Authenticity: Challenges and Opportunities in Digital Media
In this episode of The Beacon Way podcast, we're joined by Daniel Sorochkin, the founder and CEO of TakeOne. TakeOne is revolutionizing the way service providers create professional introduction videos, focusing on authenticity and trust in the digital world. Daniel shares insights from his previous venture, Tiny Giraffe Pictures, his transition to TakeOne, and the importance of maintaining customer service excellence. He also discusses overcoming early challenges, leveraging AI, and educating the next generation in an AI-influenced world. Join us as we explore these topics and more with Daniel.
https://www.takeone.video/
00:00 Welcome to the BeaconWay Podcast
00:13 Meet Daniel from TakeOne
00:54 The Story Behind Tiny Giraffe Pictures
03:09 The Birth of TakeOne
05:36 Challenges and Early Days
09:41 Ensuring Authenticity in the AI Era
21:21 Transitioning from Tiny Giraffe to TakeOne
26:02 Evolving as a CEO
28:56 Final Thoughts and Reflections