The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Navigating the New Era: Pivoting with Purpose
Join host Jennifer on the Beacon Way Podcast as she converses with Melissa Rosenthal about navigating market pivots, the challenges of being a woman entrepreneur, current market trends, and the impact of AI on marketing and business. Melissa shares her journey from media to B2B SaaS, her experience building Outleaver, and the importance of trusting your gut in career and market shifts. This episode dives into the shifting paradigms of marketing in today's world, the balance between human interaction and AI integration, and the evolving dynamics of business relationships.
Melissa Rosenthal: linkedin.com/in/melissarosenthal5
Outlever: https://outlever.com/
00:00 Welcome and Introduction
00:27 Guest Introduction: Melissa Rosenthal
01:21 Melissa's Background and Career Journey
02:21 The Concept of Outleaver
04:54 The Importance of Trusting Your Gut
08:01 Challenges and Pivots in Business
14:12 The Role of AI in Marketing
20:32 Women in Leadership and Entrepreneurship
27:31 Conclusion and Parting Words