The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
The Mental Health Business: You Must Do Well – To Do Good
The Mental Health Business: You Must Do Well – To Do Good
Welcome to the Beacon Way Podcast Executive Series! In this insightful episode, we sit down with Christina Zampitella, owner of a successful mental health and behavioral health practice, to discuss her journey from launching her own practice to building a thriving group practice with the help of Beacon's marketing strategies.
Christina shares her compelling story about the challenges and triumphs of starting a new business during the uncertainties of COVID-19, finding the right marketing partner, and the importance of having a balance between helping people and ensuring financial stability. We dive deep into her experiences of leveraging Beacon's tailored marketing efforts, tracking feedback, and making pivotal decisions to maximize her impact on helping the community.
Discover the transformative power of authenticity, collaboration, and resilience from Christina’s personal anecdotes of overcoming hurdles in both professional and personal life, including her battle with cancer. She touches upon the significant role her podcast has played in expanding her reach and impacting more lives.
This episode is rich with valuable lessons on growth, partnership, and the meaningful pursuit of making a substantial impact in the mental health world. Whether you own a business or are looking for inspiration to fuel your passion, this discussion is not to be missed!
Guest name: Dr. Christina Zampitella, FT
Founder & Licensed Clinical Psychologist, Fellow of Thanatology
Bio: I'm a thanatologist, which is a psychologist that specializes in trauma, death, loss, and grief. I've worked in mental health for almost 30 years in a variety of settings, working with bereaved individuals as well as people who are processing things like depression, anxiety, relationship issues, and more. I use an individualized approach that takes each persons' mind, body, and spirit into account. I also value diversity and enjoy working with people from all cultures, backgrounds, genders, and religions. I started Center for Grief and Trauma therapy in 2019 after experiencing loss and discovering a passion for thanatology. I realized there was a need for specialist grief and trauma support. Expertise and creativity are at the core of my practice and I lead the team with authenticity, vision, and passion.
Links: https://www.centerforgrieftherapy.com/
https://www.youtube.com/channel/UC-jU_InSFb-lXZhRkWaDDIw
00:00 Welcome to the Beacon Way Podcast
00:57 Christina's Journey with Beacon
02:00 Navigating Business and Marketing Challenges
03:59 The Impact of Effective Marketing
06:02 Collaboration and Continuous Improvement
10:09 Personal and Professional Growth
19:30 Overcoming Challenges and Building Relationships
28:15 Unexpected Podcast Success
29:18 Embracing Authenticity
30:12 Balancing Personal Disclosure
31:47 The Power of Storytelling
32:57 Navigating Professional Boundaries
35:17 Impact of Authenticity
37:20 Podcasting and Community Building
38:09 Finding Meaning in Loss
39:32 Challenges and Growth
41:43 Rediscovering Purpose
53:05 Advice to My Younger Self