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The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
AI in Marketing: Leveraging New Technologies for Growth with Michelle Williams
This week, we’re diving deep into the evolving world of AI in marketing with host Jennifer Christensen and special guest Michelle Williams in this engaging episode of The Beacon Way. We unpack the exciting and sometimes daunting aspects of AI, how it's being integrated into marketing strategies today, and what ethical challenges arise. This episode is packed with forward-thinking ideas, practical advice from industry insiders, and a peek into the future of digital marketing. Perfect for marketers, business owners, and anyone intrigued by the intersection of technology and marketing.
Key Points:
· Introduction to AI in Marketing: Exploring the role and impact of AI technologies in current marketing strategies.
· Insights from Macon Marketing AI Conference: Key takeaways and lessons from a major AI conference attended by industry leaders.
· AI Policy Development: How different departments at Beacon are creating specific AI guidelines to streamline their operations.
· Human Creativity vs. AI Automation: Balancing technological efficiency with the need for human creativity and intuition in content creation.
· Ethical Use of AI: Discussing the ethical implications and responsibilities of using AI in marketing.
· Future Predictions for AI: Speculations and expert opinions on the future developments in AI and its effects on marketing practices.
· AI’s Impact on Jobs and Business Operations: How AI is transforming job roles and business processes within the marketing industry.
· Interactive Q&A: Addressing audience questions and concerns about implementing AI in marketing strategies.
· Conclusion: Summarizing the discussion and providing thoughts on responsible AI use in marketing going forward.