The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Maximize Your Google Ad Performance: Expert Tips on Quality Scores, Landing Pages, and Brand Impact | Beacon Way Podcast Ep. 46
Dive into the depths of Google Ads with host Jennifer Christensen and Emily Miles, a seasoned paid ads and reporting specialist, in this insightful episode of the Beacon Way podcast. Learn actionable strategies to boost your ad performance, understand crucial metrics, and leverage branding for higher conversions. Whether you're a small business owner or a marketing professional, this episode will equip you with the knowledge to optimize your digital campaigns effectively.
Key Points:
·Important Metrics for Google Ads: Discussion on various metrics like reach, clicks, impressions, cost per click (CPC), and cost per lead (CPL), focusing on how to measure the success of ads based on campaign goals.
·Significance of Quality Ad Scores: Explaining the importance of Google's quality ad scores and how they impact ad performance and algorithm interactions.
·Impact of Landing Pages on Ads: How well-designed landing pages that match ad content can significantly improve ad performance and user engagement.
·Branding and Its Influence on Ads: The substantial role of branding in ad recognition and conversion, including statistical insights on the effectiveness of branded content.
·Ad Optimization Tips: Practical advice on optimizing ads for better performance, including the use of descriptive headlines, unique descriptions, and relevant extensions.
·Favorite Aspects of Ad Management: Emily shares her personal enjoyment in identifying opportunities for improvement through data analysis.
·Starting with Google Ads on a Budget: Tips for small businesses or individuals looking to start with Google Ads without a significant initial investment.
·Future of Digital Advertising: Thoughts on the evolving landscape of digital advertising, including the role of generative AI and the increasing importance of brand trust.