The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
AI Tools a CMO Supports
Explore insights on leveraging AI for marketing with Austin Armstrong, focusing on his tool Syllaby for video content and tackling industry challenges.\
Show Notes
- Austin Armstrong, a digital marketing expert with a focus on AI and video marketing, shares insights from his experience.
- Discussion on Armstrong's AI tool, Syllaby, designed for video marketing, emphasizing its features like generating video scripts and scheduling content.
- Addressing common issues like video resistance and content consistency, and how Syllaby helps overcome these.
- Syllaby's primary users include service-based businesses like therapists and real estate agents, aiming to resonate with their audience's pain points.
- Plans for Syllaby include more personalization and features to enhance user engagement and content creation.
- **AI in Marketing**: The broader impact of AI on marketing and content creation, with a focus on ethical considerations and future potential.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
linkedin.com/in/austinarmstrong90
https://www.linkedin.com/company/mentalhealthmarketingconference/