The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
Psychology Today advice from Omar Ruiz
Improve your therapy marketing with Omar Ruiz, an experienced marriage and family therapist and Psychology Today marketing expert. Boost your private practice with essential strategies and tips for your Psychology Today profile optimization and effective social media use.
Show Notes
- Omar Ruiz's expertise as a licensed therapist specializing in couples therapy and infidelity issues.
- The transition from insurance-based to private pay practice: insights and impacts
- Self-education journey: learning marketing through YouTube University
- Business creation: coaching services for therapists focused on online private practice
- Optimizing a Psychology Today profile: importance of profile image, opening lines, additional photos, and introduction video
- Crafting an effective Psychology Today profile: strategies including using leading statements, offering value, inspiring hope, and incorporating a call to action
- The highlight feature on Psychology Today: the significance of keyword usage
- Online resource: Omar Ruiz's YouTube channel "Online Private Practice" for therapists seeking marketing support and profile reviews.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
linkedin.com/in/omar-a-ruiz-lmft-ab1b8738
Online Private Practice, LLC
https://www.youtube.com/@onlineprivatepractice