The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Psychology Today advice from Omar Ruiz
Improve your therapy marketing with Omar Ruiz, an experienced marriage and family therapist and Psychology Today marketing expert. Boost your private practice with essential strategies and tips for your Psychology Today profile optimization and effective social media use.
Show Notes
- Omar Ruiz's expertise as a licensed therapist specializing in couples therapy and infidelity issues.
- The transition from insurance-based to private pay practice: insights and impacts
- Self-education journey: learning marketing through YouTube University
- Business creation: coaching services for therapists focused on online private practice
- Optimizing a Psychology Today profile: importance of profile image, opening lines, additional photos, and introduction video
- Crafting an effective Psychology Today profile: strategies including using leading statements, offering value, inspiring hope, and incorporating a call to action
- The highlight feature on Psychology Today: the significance of keyword usage
- Online resource: Omar Ruiz's YouTube channel "Online Private Practice" for therapists seeking marketing support and profile reviews.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm
linkedin.com/in/omar-a-ruiz-lmft-ab1b8738
Online Private Practice, LLC
https://www.youtube.com/@onlineprivatepractice