The Beacon Way

The Evolution of Digital Marketing with Andy Pondillo

Beacon Media + Marketing Season 1 Episode 36

Join Jennifer Christensen and LinkedIn expert, Andy Pondillo, as they share success strategies & valuable tips for digital marketing.


Key Points from This Episode:

  • Andy Pondillo, a LinkedIn enthusiast and expert, concentrates on LinkedIn for his consulting work. 
  • Became proficient with LinkedIn during the COVID-19 pandemic, finding success with his approach.
  • Advocates for the significance of immediacy in social media content, to grab audience's attention.
  • Stresses the importance of testing and experimentation in successful marketing.
  • Advises the allotment of 5-10% of budget to test new strategies and platforms.
  • Appreciates the unique perspectives and collaboration between different generations and roles in the marketing industry.
  • Available on LinkedIn for queries and assistance. 
  • Runs a podcast named "The Making of a Marketer" discussing various marketing topics.


Links Mentioned in Today’s Episode:

 Jennifer Christensen on LinkedIn

Jennifer Christensen on Twitter

Beacon Media + Marketing

Beacon Media + Marketing @beaconmm

linkedin.com/in/andy-pondillo