The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
The Evolution of Digital Marketing with Andy Pondillo
Join Jennifer Christensen and LinkedIn expert, Andy Pondillo, as they share success strategies & valuable tips for digital marketing.
Key Points from This Episode:
- Andy Pondillo, a LinkedIn enthusiast and expert, concentrates on LinkedIn for his consulting work.
- Became proficient with LinkedIn during the COVID-19 pandemic, finding success with his approach.
- Advocates for the significance of immediacy in social media content, to grab audience's attention.
- Stresses the importance of testing and experimentation in successful marketing.
- Advises the allotment of 5-10% of budget to test new strategies and platforms.
- Appreciates the unique perspectives and collaboration between different generations and roles in the marketing industry.
- Available on LinkedIn for queries and assistance.
- Runs a podcast named "The Making of a Marketer" discussing various marketing topics.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm