The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
The Evolution of Digital Marketing with Andy Pondillo
Join Jennifer Christensen and LinkedIn expert, Andy Pondillo, as they share success strategies & valuable tips for digital marketing.
Key Points from This Episode:
- Andy Pondillo, a LinkedIn enthusiast and expert, concentrates on LinkedIn for his consulting work.
- Became proficient with LinkedIn during the COVID-19 pandemic, finding success with his approach.
- Advocates for the significance of immediacy in social media content, to grab audience's attention.
- Stresses the importance of testing and experimentation in successful marketing.
- Advises the allotment of 5-10% of budget to test new strategies and platforms.
- Appreciates the unique perspectives and collaboration between different generations and roles in the marketing industry.
- Available on LinkedIn for queries and assistance.
- Runs a podcast named "The Making of a Marketer" discussing various marketing topics.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm