The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
The Journey of Successful Scaling: The Mental Health Marketing Conference
In this episode of The Beacon Way, Jennifer Christensen interviews Steve Turney, the organizer of the Mental Health Marketing Conference. Steve shares his insights into the challenges and opportunities of scaling a business, and the role that conferences can play in driving growth.
Key Points From This Episode:
- The conference started as a more localized event and transitioned to a national event.
- Private equity frothiness, technology and innovation changes, and health systems awakening have helped mental health gain more attention in recent years.
- Mental health is the last bastion of Biocare and is critical to address.
- Trends in technology, economics, and societal changes are creating a giant wave that needs to be navigated.
- Steve Turney is actively working to create an inclusive conference experience.
- He has included affinity groups for solo travelers and implemented a policy to ensure no one feels like a second-class citizen.
- The goal is to create a true melting pot of people, regardless of their ticket type or perceived status.
- Steve Turney suggests creating a room setting that encourages comfort with leaning forward and backwards, indicating important or divisive conversations.
- He advocates providing content in advance via fractional work groups to accommodate different paths up the mountain.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing Twitter @beaconmm
https://www.linkedin.com/company/mentalhealthmarketingconference/
https://www.penguinrandomhouse.com/authors/164027/will-guidara/
https://www.harpercollins.com/products/setting-the-table-danny-meyer?variant=32122420363298