The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Recruitment + Culture + Marketing
Did you know that you can use digital marketing to not only market your business but attract talent and maintain and enhance your company culture, even after you’ve hired people? Join us for this episode of The Beacon Way as we share some key insights from the past 10 years and track how digital marketing and recruitment marketing has evolved. We take a look at some of the disruptions that have taken place in the advertising industry and unpack why it is important to be able to use your digital platforms for so much more than just sales. As the world of digital marketing and social media expands, we need to expand with it in order to stay in front of it. This episode will help you do just that, so make sure to tune in today!
Key Points From This Episode:
- How digital marketing disrupted the traditional advertising industry.
- The transparency that comes with social media and digital marketing.
- Why it’s important to meet consumers and talent where they’re at.
- Ways that communication styles have evolved with technology.
- Recruitment strategies that yield success for employers.
- Tips for engaging with potential talent on social media.
- Stay tuned to learn how to utilize the digital marketing tools you already have!
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn