The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Building out Your Strategy: Part 2
Welcome to part 2 of building out your strategy here on The Beacon Way Podcast. Today, we are going to get into the nitty-gritty of how to put together your marketing calendar. You first need to ascertain how much time you’re going to give to marketing by weighing up your company’s goals, checking how much time and money you have available, and being clear on your strengths and weaknesses. Then, you’ll need to outsource tasks with the understanding that digital marketing is a specialized field and nobody is an expert in all roles. It’s wise to focus on video and content when it comes to marketing, and isolating one or two social media platforms will help streamline your path to success. Finally, you’ll learn why LinkedIn is a business’s best friend and why consistency is the only currency that matters. We thank you for joining us!
Key Points From This Episode:
- How to ascertain how much time you need to designate to marketing.
- Plotting your company’s goals, checking money against time, and marking your strengths.
- Why outsourcing is vital.
- Understanding that digital marketing is a specialized field and nobody can do everything.
- The main marketing focal point for any startup.
- Video and content as marketing essentials.
- Why only focusing on one or two social platforms may be the best way to start.
- LinkedIn as a business must-have.
- Always being consistent and staying in your lane to make it easier.
- Choosing the right time to start: when you are not overwhelmed.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn