The Beacon Way

Psychology Today advice from Omar Ruiz

January 22, 2024 Beacon Media + Marketing Season 1 Episode 37
The Beacon Way
Psychology Today advice from Omar Ruiz
Show Notes

Improve your therapy marketing with Omar Ruiz, an experienced marriage and family therapist and Psychology Today marketing expert. Boost your private practice with essential strategies and tips for your Psychology Today profile optimization and effective social media use.

Show Notes

  • Omar Ruiz's expertise as a licensed therapist specializing in couples therapy and infidelity issues.
  • The transition from insurance-based to private pay practice: insights and impacts 
  • Self-education journey: learning marketing through YouTube University
  • Business creation: coaching services for therapists focused on online private practice
  • Optimizing a Psychology Today profile: importance of profile image, opening lines, additional photos, and introduction video
  • Crafting an effective Psychology Today profile: strategies including using leading statements, offering value, inspiring hope, and incorporating a call to action
  • The highlight feature on Psychology Today: the significance of keyword usage
  • Online resource: Omar Ruiz's YouTube channel "Online Private Practice" for therapists seeking marketing support and profile reviews. 


Links Mentioned in Today’s Episode:

 Jennifer Christensen on LinkedIn

Jennifer Christensen on Twitter

Beacon Media + Marketing

Beacon Media + Marketing @beaconmm

linkedin.com/in/omar-a-ruiz-lmft-ab1b8738

talkthinkthrive.com 

Online Private Practice, LLC 

https://www.youtube.com/@onlineprivatepractice