Join Jennifer Christensen and LinkedIn expert, Andy Pondillo, as they share success strategies & valuable tips for digital marketing.
Key Points from This Episode:
- Andy Pondillo, a LinkedIn enthusiast and expert, concentrates on LinkedIn for his consulting work.
- Became proficient with LinkedIn during the COVID-19 pandemic, finding success with his approach.
- Advocates for the significance of immediacy in social media content, to grab audience's attention.
- Stresses the importance of testing and experimentation in successful marketing.
- Advises the allotment of 5-10% of budget to test new strategies and platforms.
- Appreciates the unique perspectives and collaboration between different generations and roles in the marketing industry.
- Available on LinkedIn for queries and assistance.
- Runs a podcast named "The Making of a Marketer" discussing various marketing topics.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing
Beacon Media + Marketing @beaconmm
linkedin.com/in/andy-pondillo