The Beacon Way

The Power of Data for Marketing in 2023

August 09, 2023 Beacon Media + Marketing Season 1 Episode 28
The Beacon Way
The Power of Data for Marketing in 2023
Show Notes

Join The Beacon Way podcast as host Ken Okonek sits down with Peter Caputa, CEO of Databox, for a deep dive into the world of data. Learn about Databox's integrations, capabilities, and how it uses machine learning to forecast results and identify trends. Discover how generative AI can boost your company's knowledge and insights. Tune in to understand how Databox can help improve your business's performance and visit to see where you stand compared to other companies.

Show Notes:
In this enlightening 28th episode of The Beacon Way podcast, host Ken Okonek welcomes Peter Caputa, the CEO of Databox. Peter underscores the significance of data in making informed business decisions. He opens about Databox's functionality, detailing its integration with over 70 tools for comprehensive business data monitoring. The platform enables companies to construct dashboards, track conversions, bridge with CRMs, and more. Peter highlights the potential of machine learning algorithms in predicting outcomes using historical data and pinpointing shifts in metrics like sales call volume or PPC costs. Lastly, he stresses Databox's primary objective – aiding businesses in interpreting and enhancing their performance data

Key Points from This Episode:

  • The Beacon Way podcast hosts Peter Caputa, CEO of DataBox.
  • DataBox is a software system that helps businesses gather crucial data.
  • Data from DataBox aids in measuring business performance and operations.
  • DataBox aims to support small businesses by offering data free of charge.
  • Users participate in surveys or share tool access to acquire the data.
  • This system promotes smarter decision-making in business through data utilization. 

Links Mentioned in Today’s Episode:

pc4media on Twitter

Jennifer Christensen on LinkedIn

Jennifer Christensen on Twitter

Beacon Media + Marketing

Beacon Media + Marketing @beaconmm