The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
There is a Solution! Digital Marketing
We’re back with our digital marketing theme, and today we will be taking a closer look at recruitment marketing in particular. There are four stages of adopting trends, and we learn why the early adoption phase is the best one for a business to operate in. We’ll take a closer look at how the adoption phase you’re in affects the logistics of a company, including turnover, money, time, and candidate response. The bottom line is you do not have to reinvent the wheel when it comes to recruitment marketing; all you need is to integrate it into your normal marketing strategy and allow it to piggyback on your already-set methods.
Key Points From This Episode:
- Today, we will be exploring the ins and outs of recruitment marketing.
- Recapping our last episode on digital marketing, recruiting, and culture development trends.
- Why the early adoption phase is the best one for a business to be in.
- Statistics on how the adoption phase affects the logistical pieces of a company.
- How attracting talent through your brand reduces turnover, costs less and takes less time.
- The reasons why you’re likely to attract more qualified candidates through brand recruiting.
- Why you don’t have to reinvent the wheel to develop your culture through marketing.
- How the same methods used for attracting new clients also work in attracting candidates.
- Why it’s wise to integrate recruitment marketing with your usual marketing plan.
- A note to tune into next week’s episode as we explore specific tools and techniques.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn