The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
There is a Solution! Digital Marketing
We’re back with our digital marketing theme, and today we will be taking a closer look at recruitment marketing in particular. There are four stages of adopting trends, and we learn why the early adoption phase is the best one for a business to operate in. We’ll take a closer look at how the adoption phase you’re in affects the logistics of a company, including turnover, money, time, and candidate response. The bottom line is you do not have to reinvent the wheel when it comes to recruitment marketing; all you need is to integrate it into your normal marketing strategy and allow it to piggyback on your already-set methods.
Key Points From This Episode:
- Today, we will be exploring the ins and outs of recruitment marketing.
- Recapping our last episode on digital marketing, recruiting, and culture development trends.
- Why the early adoption phase is the best one for a business to be in.
- Statistics on how the adoption phase affects the logistical pieces of a company.
- How attracting talent through your brand reduces turnover, costs less and takes less time.
- The reasons why you’re likely to attract more qualified candidates through brand recruiting.
- Why you don’t have to reinvent the wheel to develop your culture through marketing.
- How the same methods used for attracting new clients also work in attracting candidates.
- Why it’s wise to integrate recruitment marketing with your usual marketing plan.
- A note to tune into next week’s episode as we explore specific tools and techniques.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn