The Beacon Way

Recruitment + Culture + Marketing

November 04, 2022 Beacon Media + Marketing Season 1 Episode 18
The Beacon Way
Recruitment + Culture + Marketing
Show Notes

Did you know that you can use digital marketing to not only market your business but attract talent and maintain and enhance your company culture, even after you’ve hired people? Join us for this episode of The Beacon Way as we share some key insights from the past 10 years and track how digital marketing and recruitment marketing has evolved. We take a look at some of the disruptions that have taken place in the advertising industry and unpack why it is important to be able to use your digital platforms for so much more than just sales. As the world of digital marketing and social media expands, we need to expand with it in order to stay in front of it. This episode will help you do just that, so make sure to tune in today!

Key Points From This Episode:

  • How digital marketing disrupted the traditional advertising industry.
  • The transparency that comes with social media and digital marketing.
  • Why it’s important to meet consumers and talent where they’re at.
  • Ways that communication styles have evolved with technology.
  • Recruitment strategies that yield success for employers.
  • Tips for engaging with potential talent on social media.
  • Stay tuned to learn how to utilize the digital marketing tools you already have!

Links Mentioned in Today’s Episode:

Adrienne Wilkerson on LinkedIn

Adrienne Wilkerson on Twitter

Jennifer Christensen on LinkedIn

Jennifer Christensen on Twitter

Beacon Media + Marketing