Welcome to part 2 of building out your strategy here on The Beacon Way Podcast. Today, we are going to get into the nitty-gritty of how to put together your marketing calendar. You first need to ascertain how much time you’re going to give to marketing by weighing up your company’s goals, checking how much time and money you have available, and being clear on your strengths and weaknesses. Then, you’ll need to outsource tasks with the understanding that digital marketing is a specialized field and nobody is an expert in all roles. It’s wise to focus on video and content when it comes to marketing, and isolating one or two social media platforms will help streamline your path to success. Finally, you’ll learn why LinkedIn is a business’s best friend and why consistency is the only currency that matters. We thank you for joining us!
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