The Beacon Way
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will encourage and equip you on your entrepreneurial journey. New episodes drop every Thursday. Hit subscribe and follow along!
The Beacon Way
Building out Your Strategy: Part 1
Today, we will be breaking ground on a new topic: building out your strategy. We all know that having a brilliant, brand-aligned, audience-driven marketing strategy will give you the best chance of achieving your goals. So, in part one of this episode series, we discuss why your business’ foundation is the key element of your strategy document and we break down exactly why it’s so important. Digital marketing relies heavily on market response and it’s important to go back to the basics and ensure that you are catering to your desired audience. You’ll learn how to use your truth north to differentiate constructive feedback from noise, why the only feedback that matters is that of your audience, and how to let go of personal preferences to serve the greater goal. Be sure to tune in!
Key Points From This Episode:
- Introducing today’s topic: part one of building out your marketing strategy.
- The key element of your strategy document.
- Why your foundation is so important.
- How digital marketing relies heavily on market response.
- Going back to basics.
- Using your true north to distinguish constructive feedback from noise.
- Only accepting feedback from your followers, users, and target audience.
- As an owner, letting go of personal preferences to serve your target market.
- Being open to ideas that don’t resonate with you but align with your brand and values.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm