Today, we will be breaking ground on a new topic: building out your strategy. We all know that having a brilliant, brand-aligned, audience-driven marketing strategy will give you the best chance of achieving your goals. So, in part one of this episode series, we discuss why your business’ foundation is the key element of your strategy document and we break down exactly why it’s so important. Digital marketing relies heavily on market response and it’s important to go back to the basics and ensure that you are catering to your desired audience. You’ll learn how to use your truth north to differentiate constructive feedback from noise, why the only feedback that matters is that of your audience, and how to let go of personal preferences to serve the greater goal. Be sure to tune in!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Beacon Media + Marketing @beaconmm