Welcome to The Beacon Way Podcast! Today we have our fourth and final episode on websites. This episode is all about your support pages, and why you shouldn’t forget them! Although they seem like something that should get the least focus, your support pages are more important than you think. We discuss your blogroll, your Frequently Asked Question (FAQ) page, and your contact page to help you to better understand why it deserves more attention than you may be giving it. By building trust, using backlinks and call-to-action functions, providing visual resources, creating sectioned questions, and using chatbots, you will learn why your support pages can be leveraged as an effective tool for customer service!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing @beaconmm