Welcome to another engaging and informative episode of The Beacon Way with our hosts, Adrienne Wilkerson and Jennifer Christensen. We are sticking with the theme of building your brand and how to make sure that your marketing cultivates connection with your clients, and today and for the rest of the month we’re honing in on Websites because your website is the hub of all your marketing. As a start, we talk about what the goals of your website should be and the reason why your website needs to be effective. Then, we take a closer look at 5 goals, including your website as a means of clients getting to know you, the experience your website provides for its visitors, creating content that is geared towards your target market and having full knowledge of yourselves as a business and indeed your desired audience. We discuss why it’s essential to remove barriers and the type of research you need to be doing on the back end, before explaining what conversions are through some examples. Adrienne gives us her version of the history of websites, and one thing we know now is that, in 2022, a website validates your business: if you don’t have one, you probably don’t exist! Finally, we take a look at some upcoming topics, as well as a quick rundown of website navigation and your website’s basic foundation pages. Be sure to tune in!
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Links Mentioned in Today’s Episode:
Beacon Media + Marketing @beaconmm