The Beacon Way

Brand Messaging - Part 4

July 07, 2022 Beacon Media + Marketing Season 1 Episode 11
The Beacon Way
Brand Messaging - Part 4
Show Notes

Welcome to a new, captivating episode of The Beacon Way Podcast! This episode is the finale of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen tackle the last topic of the series: “How to practically use your information to boost your brand on social media.” This episode wraps up the series by taking everything we have learned, from building your brand, profiling your target audience, to understanding your industry, and combining it all together to form your position in the digital marketing place. We start by understanding the differences between organic content versus PPC (pay per click), and why Beacon Media values organic social. We learn that organic content creates brand awareness, and Adrienne and Jen dig deep into the crux of social media platforms, from Facebook to Pinterest and LinkedIn, to uncover the reasons behind their fluctuations in popularity. To add to it all, we look at stereotypes, interesting statistics, and the power of reusing and repurposing content as a means to grow your business. We hope you join us for the final episode that ends off this series with a bang!

Key Points From This Episode:

  • Today’s episode covers topic four: “How to practically use your information to boost your brand on social media.”
  • Understanding your client’s position in the digital marketing place.
  • Digging into the social media platforms and organic social.
  • Organic content versus PPC (pay per click).
  • Looking at the reasons for the increasing growth in popularity of LinkedIn.
  • The decrease in popularity of Facebook, its pros and cons, and use of messenger.
  • Talking about the value of Pinterest and touching on Twitter and Instagram.
  • Looking at typical stereotypes relating to social media platforms.
  • Understanding the target market using TikTok and the complexities of using the platform.
  • Reusing and repurposing social media content. 
  • Identifying the questions in your industry and being willing to share your content on all platforms.
  • The importance and power of sharing your information and secrets on social media.

Links Mentioned in Today’s Episode:

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Adrienne Wilkerson on LinkedIn

Adrienne Wilkerson on Twitter

Jennifer Christensen on LinkedIn

Jennifer Christensen on Twitter

Beacon Media + Marketing

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