The Beacon Way

Brand Messaging - Part 2

June 23, 2022 Beacon Media + Marketing Season 1 Episode 9
The Beacon Way
Brand Messaging - Part 2
Show Notes

Welcome to another exciting episode of The Beacon Way Podcast! This episode is the second of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen tackle the second topic of the series: “Who is your target audience and why is it important to know them?” Despite being scary, we begin to understand the significance of asking tough questions. Luckily, Adrienne and Jen give us methods of dealing with the feedback and how, through research and breaking away from traditional methods, we can connect our passions with our target market's needs. Using this to go beneath our preconceived ideas of our target audience, we gain a deeper understanding of their pain points, what they care about, and how to solve their problems. Join us to put all this information together and begin to understand the importance of intentionality and authenticity when advancing our business and targeting our ideal audience. 

Key Points From This Episode:

  • This is the second episode of a four-part series. 
  • Today’s episode covers question two: “Who is your target audience and why is it important to know them?”  
  • Where Jen starts the process of walking a client through identifying their target audience.
  • Start by looking at your target audience's point of view and the problems you want to solve.
  • Understanding your target audience's needs as interrelating to their issues.
  • How to match your unique point of view to solve a problem for your target market.
  • How people love to buy from someone they know, like, and trust.
  • Solving marketing barriers by creating connections and niching down.
  • The flaws of broadening your marketing messages. 
  • What inspired Adrienne and Jennifer to break away from traditional marketing methods.
  • Defining your target market and audience to better understand and fulfill your goals. 
  • Why Jennifer advises staying away from politics and religion in your marketing. 
  • Authentic messaging to deepen connections and advance your business.
  • Identifying pain points and narrowing messaging down to meet these. 
  • Forming a relationship with your clients and interviewing for feedback for improvement.
  • The importance of research, watching trends, and networking.
  • Adjusting your business based on feedback from clients and focus groups.

Links Mentioned in Today’s Episode:

Adrienne Wilkerson on LinkedIn

Adrienne Wilkerson on Twitter

Jennifer Christensen on LinkedIn

Jennifer Christensen on Twitter

Beacon Media + Marketing

Beacon Media + Marketing on Twitter

Beacon Media Email