The Beacon Way
Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?
The Beacon Way
Brand Messaging - Part 1
Welcome to a new and exciting episode of The Beacon Way Podcast! This episode is the first of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen, ask the first big question of the series: “Who are you as a company?” They discuss the importance of being self-aware, sticking to your values, and practicing authenticity in all things related to your business. They go on to explain why you need to acknowledge and embrace your story to establish what your business stands for. Plus, we get a sneak peek into how Adrienne and Jen manage their business, Beacon Media + Marketing, and how they coach clients to discover their brand. From throwing away vanity numbers to asking yourself the hard questions, we hope you can join us for a constructive and informative episode!
Key Points From This Episode:
- This is part one of a four-part series.
- Explaining the ideas of four questions for a company to ask about their brand messaging.
- Today’s episode covers question one: “Who are you as a company?”
- The importance of self-awareness, values, and authenticity.
- Why we need to remember our story and articulate it to our customers.
- The fear and downplaying of needing to make money when managing your business.
- The importance of having knowledge of what your company is worth.
- The significance of asking yourself “What am I for?” and “What am I against?”
- How Pia Silva influenced Jen’s business journey.
- The questions Beacon Media + Marketing asks their clients to help them discover their brand.
- How and why Beacon Media + Marketing is against vanity numbers to build a marketing plan.
- A brief look at part two: target markets.
Links Mentioned in Today’s Episode:
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing on Twitter