Welcome back to part two of our conversation about the buying process! In the previous episode, we explored customer expectations throughout the buying process, so make sure to and check out Episode 6 to learn more about that. Today, we further expand on how a company should interact and create an important relationship with its customers during all stages of the buying process. We’ll guide you through the different stages that customers go through, from research all the way to purchasing a product/service, and take you on a personal tour of The Beacon Way’s business model as a perfect example of how to help your clients understand their customer's goals. Next, we give you a guide to begin your own customer support journey by looking at how The Beacon Way helps with identifying problems, providing examples, and removing barriers. Tune in today to learn how to cultivate personal relationships and values, all while providing consistency, transparency, and customer autonomy!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Episode 6: What is the Customer Buying Process?
Adrienne Wilkerson on LinkedIn
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter