The Beacon Way

What Is the Customer Buying Process?

May 19, 2022 Beacon Media + Marketing Season 1 Episode 6
The Beacon Way
What Is the Customer Buying Process?
Show Notes

Is there a way you can get ahead in the world of digital marketing to ensure that you are your customers’ first choice? In this episode of The Beacon Way Podcast, we break down the five stages of the customer buying process. First, we discuss how you can grab your target market at the stage of them identifying a need for something. We then talk about how ensuring that the information you provide about your product makes the customer feel secure during the research phase of their purchase. Next, we give you tools to be their first choice when evaluating options before delving into the actual purchase of the product. Finally, we talk about the importance of the post-purchase follow-up service. Join us today to put your best digital foot forward!

Key Points From This Episode:

  • Breaking down the stages of the customer buying process.
  • One: identifying the problem. 
  • Two: research. 
  • Three: evaluating options. 
  • Four: client making the purchase.
  • Five: the post-purchase follow-up service. 

Links Mentioned in Today’s Episode:

Adrienne Wilkerson on LinkedIn

Adrienne Wilkerson on Twitter

Jennifer Christensen on LinkedIn

Jennifer Christensen on Twitter

Beacon Media + Marketing

Beacon Media + Marketing @beaconmm

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